First speaker Flanders Flooring Days announced

Flanders Flooring Days, that is besides networking also finding new inspiration and information, from participating companies and during seminars. Just like last edition, color authority Judith Van Vliet will be present. Don't expect her to get away with naming a trend color and a few generic tips. Judith is passionate about colors, what they mean to people and how they manifest themselves on different materials. Sustainability, culture, psychology and taste in one color philosophy. Don't miss her seminar during the fourth edition of Flanders Flooring Days.

Asked what exactly Judith Van Vliet does, she replied, "I help clients with color. With my company The Color Authority, I advise companies on colors and what they communicate. This is very much related to culture and psychology. Therefore, it can just get your message across on a deeper level. I seek out trending colors, create color maps and research how color works with materials. How a color looks on your Pantone card is different than when you use it in your final product."

An introduction to color theory

In addition to her work for international clients such as Heimtextil, Comex and Braun, Judith shares her vision in her podcast The Color Authority and as a speaker at trade events, such as Milan Design Week. In 2024, she brought her seminar "Do you speak color?" during the third edition of Flanders Flooring Days. "What always strikes me is that people are afraid of color. That's why I want to make them understand how personal color is. I often start my seminars by asking them to think about the color red. Depending on their past, context and culture, everyone has a different shade in mind."

Judith takes her audience through the color family and what those shades represent in different colors. By explaining the history of colors, her audience understands how complex it can be to choose the right colors for their brand and products. "Also crucial is the context in which a color is used. Think about the warm colors you see in Spain. Those are very pale when you put them in Belgian light. Choosing the right colors goes far beyond following trends and using the 'color of the year' in your collection. People don't understand how color works. That's why I'm there to explain color theory and emphasize the importance of the material you use color for."

A colorful network

Color theory, trends and the impact of sustainability on colors are just some of the topics that will be covered during Judith's talk at the next edition of Flanders Flooring Days, from June 2 to 5, 2025. Then everyone with a heart for flooring will gather to visit showrooms and marvel at national and international manufacturers at The Hub in Kortrijk Xpo. You can network on and off the show floor, with a gala evening and many opportunities to discover Burgundian Flanders with new and old business partners.

You too can still be there as a participant at The Hub in Kortrijk. Contact Cindy Collez to discuss the possibilities via [email protected].