Fashion in the spotlight in pastel-colored interiors

Always looking for factors that take the shopping experience to the next level

For some it is the favorite leisure activity, for others a necessary evil: opinions about shopping are divided. However, one thing is certain: shopping is not only about the clothes themselves. The decor and atmosphere in a store are precisely the factors that are decisive for the experience. The German fashion label Marc Cain has therefore taken control of the interior design of its fashion stores: The interiors of all more than one hundred Marc Cain Monolabel Stores worldwide are designed in-house and produced in its own furniture workshop - and then finished with lacquers from ADLER. Just like the interior of the newest branch in Den Bosch: warm pastel pink and light gray create an inviting atmosphere. 

The right interior

Next to fashion, architecture is the second great passion of Helmut Schlotterer, who founded Marc Cain exactly 50 years ago. It was and is a matter of course for him that not only the garments are made in the ateliers of the headquarters in Bodelshausen, Germany, but also the presentation furniture and decorative elements in the stores. Responsible for this is the interior design department, where 22 (interior) architects, industrial designers, technical draftsmen, project coordinators, warehouse workers and carpenters work closely together. 

"Every store is a unique project for us. Our aim is not for all our stores to have exactly the same shop concept. Instead, we want to take into account the existing space, the surroundings and any historical elements and combine them with our own Marc Cain style so that each store has its own special look," explains department head Tatjana Haag. 

So what does this Marc Cain style look like? 

The fashion company deliberately chooses a minimalist interior design with clean lines and monochrome surfaces. As a result, the colorful fashion collection takes center stage; while the interior provides the right entourage, it should not dominate. To make shopping a real experience, the interior design team is also increasingly designing atmospheric spaces where the customer's partner, friend, parent, son or daughter can enjoy a cup of coffee or the customer can toast a successful purchase with a glass of prosecco.

The latest fashion: pastel colors

It's all about trends at Marc Cain. This also applies to the store interiors. While classic white has long been in fashion, today the interior design team is focusing more and more on pastel shades. This is also reflected in the latest "baby" of the interior design department, the new Marc Cain store in Den Bosch: here warm pastel pink and light gray create a warm atmosphere. The monochrome surfaces contrast beautifully with the dark herringbone parquet and the massive ceiling beams of the monumental building in the old town. The store's sophisticated lighting concept also highlights the glossy interior. 

"We deliberately work with furniture with a high gloss finish. This not only makes the furnishings less susceptible to stains and easier to clean; the reflection of light thus creates a light and spacious atmosphere. In this way, our clothes are perfectly highlighted," Haag explains. 

Excellent resistance to sharp nails or falling hangers

For a perfect surface, Marc Cain's furniture makers rely on coatings from ADLER. The foil-coated MDF panels are first treated with PUR-Ecofill and then coated with the 2K high-gloss paint Pigmopur Gloss NG in the desired color. Thanks to the very good resistance, the surface is excellently resistant to sharp nails or falling coat hangers. At the same time, the varnish provides a striking gloss.